We do market research in many product and service categories.

Over the years we have worked in many types of research related to new product development, customer experience (CX), user experience (UX), market segmentation, pricing research, awareness, attitudes and usage, brand positioning, brand health tracking, and advertising effectiveness, among others, with clients from many different industries.

Research Types


Market Segmentation, Customer Journey

US Auto Parts Network


New Product Development, Pricing Research, Brand Awareness, Attitudes & Usage

E & J Gallo Winery

Consumer Packaged Goods

Advertising Awareness & Effectiveness, Brand Awareness, Attitudes & Usage, New Product Development.

Nelsons Skin Care


Brand Awareness, Attitudes & Usage


Brand Awareness, Attitudes & Usage, Market Segmentation, New Product Development, Pricing Research, Usability Testing (UX)

Blockbuster Carnival Corporation

Fashion & Cosmetics

Market Segmentation, Customer Experience (CX)

Signet Jewelers

Financial Services

Customer Profiling, Mobile Customer Experience (CX), New Product Development, New Product Development


Product Portfolio Optimization, Market Segmentation, Advertising Awareness & Effectiveness Tracking, Customer Profiling, Brand Awareness, Attitudes & Usage, Customer Journey

Frito Lay Hail Merry LALA Foods Pepsico


Usability Testing (UX)

SAHA - San Antonio Housing Authority

Health Services & Insurance

Customer Satisfaction (CX), Brand Awareness, Attitudes & Usage, Name Testing, Usability Testing (UX), New Product Development

Humana Behavioral Health LifeSync IESO Digital Health Integral Care Mental Health Services Invisalign

Home Improvement

New Product Development, Market Segmentation, Product Preferences, Advertising Awareness & Effectiveness, Brand Awareness, Attitudes & Usage

Cosco Products Delta Faucet Pella


New Product Development, Product Preferences

Hilton Worldwide

Media & Advertising

Customer Satisfaction Key Drivers (CX), Digital New Product Development, Customer/Prospect Profiling, Readership Content Preferences

The Dallas Morning News


Customer Satisfaction, New Product Development, Pricing Research, Market Size & Industry Outlook

American Cancer Society American Marketing Association

Professional Services

New Product Development, Customer Profiling, Pricing Research, Usability Testing (UX), Customer Journey

Bustin & Co iHire

Real Estate

Brand Positioning Analysis



Brand Awareness, Attitudes & Usage, Customer Profiling

Genghis-Grill Red Mango


Market Segmentation, Customer Journey, Event Satisfaction & Effectiveness, Customer Profiling, Brand Health Tracking, Usability Testing (UX) CVS Pharmacy EZCORP Family Christian Fresh & Easy Rent-A-Center


New Product Development, Pricing Research, Customer Profiling, Market Segmentation

BenefitMall Plumlife


New Product Development, Pricing Research


Advertising Awareness & Effectiveness Tracking, Customer Experience (CX), Usability Testing (UX), Information Architecture Testing (UX)

Dallas Areas Rapid Transit Dallas Forth Worth International Airport NTTA


Customer Experience Key Drivers (CX), Brand Positioning Research, Customer Journey


Pricing Research, Event Satisfaction & Effectiveness

Ambit Energy Constellation Energy Oncor


Ambit Energy
American Cancer Society
American Marketing Association
Bustin & Co
Carnival Corporation
Constellation Energy
Cosco Products
CVS Pharmacy
Dallas Independent School District
The Dallas Morning News
Dallas Areas Rapid Transit
Delta Faucet
Dallas Forth Worth International Airport
E & J Gallo Winery
Family Christian
Fresh & Easy
Frito Lay
Frontier Communications
Hail Merry
Hilton Worldwide
Humana Behavioral Health LifeSync
IESO Digital Health
Integral Care Mental Health Services
LALA Foods
Nelsons Skin Care
Red Mango
SAHA - San Antonio Housing Authority
Signet Jewelers
US Auto Parts Network


"Michaela is a great market researcher who I enjoyed and learned working with her. She provided MoneyGram with insightful presentations and incredible results!"

Irene Jofre Former Global Senior Manager, Consumer and Market Research at MoneyGram International. Currently Sr. Manager, Global Consumer Insights at Carnival Corp.,
Hilton Worldwide

"Although I've only worked with Michaela once to date, I was impressed with her obvious knowledge of research methodologies and survey design, attention to detail, analytical skills."

William Neal Manager, Customer Research at Hilton Worldwide
Humana Behavioral Health LifeSync

"We came to Michaela with a project that had a very tight budget and deadline. Given the constraints, Michaela did such an excellent job! I really like Michaela’s responsiveness and the quality of work she delivers!"

Varun Kukreja Business Strategy & Market Intelligence at LifeSynch/Humana

"We wanted to identify market growth opportunities and get a better understanding of our own customers.

Relevant Insights conducted a market segmentation and customer study giving us the information needed to set investment priorities in our customer acquisition and retention strategies.

We love their dedication and trust their expertise."

Shane Evangelist Former CEO US Auto Parts Inc.
Spych Research

"I have had the opportunity to partner with Michaela on several occasions now, and have been extremely impressed with her consistently high quality of work!

Her knowledge of the quantitative research field is extremely impressive by all standards and truly understands how to meet objectives and solve research problems thoroughly!

Michaela's work ethic and dedication leave no room for criticism, as I have never been disappointed, and always can count on her!

I look forward to the next time we will be able to partner up our areas of expertise again!!"

Benjamin Smithee CEO at The Smithee Group, Former CEO at SPYCH

“Red Mango needed first class consumer insight on a startup company budget. And we needed it fast. Relevant Insights was able to handle study design, execution, fieldwork, and analysis in a way that met all of our needs.

Michaela is a first rate professional in all aspects of market research. We've worked together on numerous projects for Blockbuster Online and Red Mango and she always delivers solid work and great insights.

She is also among the hardest working researchers I've ever met, often working 24/7 to turn around important data.”

Jim Notarnicola Chief Marketing Officer, Red Mango, Former CMO, Blockbuster and 7-Eleven
Pro Data Team

"Michaela is one of the sharpest tools in our toolbox. When it comes to both succinct analysis/conclusions on the back-end and invaluable input into instrument design on the front-end, she is among the best contributors in research today. With her client side experience as well as her educated background, she is a great fit for our team on a wide variety of full service research projects.”

Brian D. Olson, PRC PRC Principal, PROdata Team
PPAI-Promotional Product Association International

"Recently when our research manager left on emergency medical leave, we had the most important piece of annual research produced by the association looming over our heads. We were then introduced to Relevant Insights who analyzed the situation and stepped into help. With their assistance, we were able to complete the research project on schedule and in a way that met the expectations of our thousands of members. I would definitively recommend them.”

Keith Vincent Director of Marketing at Promotional Product Association International (PPAI)

"Michaela is the equivalent of having your own Consumer Insights Director for a small firm. She has Fortune 100 experience and keeps on the cutting edge of research. For our start-up, she took several studies that were incomplete and made them into an insights gold-mine. I look forward to working with her again.”

Lura Hobbs Former Vice President, Marketing at Currently Chief of Staff, Concord Church
General Motors

"I look forward to working again with Michaela! She is truly knowledgeable as a market research expert and delivered a special analysis that I have a great deal of confidence in.

Moreover, I learned a great deal by working with Michaela – she has proven to be even more skilled than several of the big research companies that I currently work with GM.

In instances where a company or individual requires a high level of quality Market Research analytical skills, Relevant Insights is a company that must be added to the consideration list.”

Dedra Campbell Market Research at AQUENT, Former Market Research Manager at General Motors Brand Research

"As a member of the Executive Committee of the DFW Chapter of the American Marketing Association, I appreciate the expertise provided to us by Michaela Mora.

She prepared and analyzed our annual Membership survey. Her report to the Board of Directors was comprehensive and supplied valuable information.

Based on what we learned from Michaela, we will be able to make good decisions about programming, membership, and leadership in our chapter.
Michaela has been a valued member of the organization for many years but I had never seen examples of her professional work before.
I am very impressed with how conscientiousness, expertise, and knowledge. I recommend her without reservations to anyone needing market research solutions.”

Kay Byfield Marketer, Managing Director, Content Strategist at Standout Communications, Former Board Secretary/Historian/EVP Membership at DFW Chapter of the American Marketing Association

"I had the opportunity to work with Michaela on an online study a few months ago. The project was fairly complex, and it was Michaela’s first time working with our product category. She did an excellent job – she had creative ideas, and executed the study flawlessly. In addition, she was a very pleasant person to work with. I would highly recommend Michaela, and I hope to work with her on future projects.”

Zsuzsanna Beard Market Research Analyst at Delta Faucet Company

"I’ve worked with Michaela on two separate projects. She has consistently produced excellent analysis and actionable summaries.

She has a strong grasp of both the science of marketing research and the practical needs of executives. I look forward to working with her again.”

Paul Ponsford Market Research at Delta Faucet Company

"Michaela’s company, Relevant Insights, developed and fielded quantitative research for my client, who is a market leader in its’ consumer product hardlines segments. Operating under a tight timeline, she was very thorough and insightful as she guided us through the design of the study.

Her expertise in her profession was evident at a number of important decision points. The execution of the research was flawless and results were supplied to the client ahead of schedule.

The quality of the information delivered by the research met all expectations. We consider the value received for the research to be very good. When future research needs arise, we will be very confident in turning to her again.

In addition to her professional skills, I found Michaela a very pleasant person to work with.”

Tim Mannchen Director Sales & Marketing-Global at Micro Matic - Closed Chemical Systems, Former Consultant for Cosco

“Michaela is a smart, thorough and pragmatic researcher who brings a wide variety of research experience to each project. She is a hands on researcher who rolls her sleeves up and digs into the data to find relevant insights. She can tackle smaller ad hoc projects as nimbly and effectively as larger, longer term assignments. If you need an honest, non-sugar coated research assessment, Michaela can deliver.”

Chris Terrill Former CEO of
Dynata Testimonial

“Michaela has deep knowledge in the market research space and I trust her methodological expertise. She brings a solution-oriented, practical approach to marketing research projects and has proven to be exceptionally reliable and thoughtful."

Chris Wallace Former Vice President, Client Development at Dynata (previously Research Now)
Read More Testimonials